“When I started Tarte back in the early days, I had a CFO who said we can't afford to get back because we're really not making any money.
“That is what I'm the most proud of,” Kelly says. Kelly founded Heart to Tarte in 2017, a 501c3 nonprofit to help support causes like environmental concerns, female empowerment and disaster relief, to name a few. Giving back is also a cornerstone of the brand. What we take out, we always put back in, and we're really careful about what we harvest and making sure that we're careful to sustainably source.” “We've always sourced ingredients from places throughout the world-the Amazon is kind of our playground. “People are getting more excited about it nowadays,” Kelly says. The brand has always been transparent about ingredient sourcing, long before it was a trend. Groundbreaking at the time, Tarte quickly became known for the Amazonian Clay 12-Hour Blush that had ethically sourced Amazonian clay to help the formula stay put and last all day. Tarte Maracuja Juicy Lip Plump Courtesy of Tarte What was equally important to me was good-for-you ingredients. “I'm a big believer that you have your makeup on for more hours in the day than your skincare. “There were very hardly any makeup brands that were cruelty-free and formulated without parabens, mineral oil, petrolatum and sodium lauryl sulfate and a lot of other icky chemicals,” Kelly says. Back then, the beauty world was very different and she saw a glaring white space. Tarte has come a long way since Kelly started the brand from her small New York City apartment in 1999. I love that you click it up, and it's just really easy,” Kelly adds. “For me, it's a win-win because I love the formula. We infused it with prickly pear, which is Mother Nature's prescription for dry skin.” Then there’s the Maracuja Juicy Lip Plump, for which they partnered with an all-female cooperative in the Amazon and use an eco-friendly extraction process, providing women with jobs, skills and training for them to support their family. “Our customers were thrilled with how hydrating and creamy it was.
#Tubeex or bluex full
It's really full coverage.” When Tartelettes raised their voices to demand a formula for dry skin, they created a creamier, more hydrating version of it, the Shape Tape Ultra Creamy Concealer, which also quickly became a huge best-seller. That technology is like a veil of silk that smooths everything out. That helps erase everything from fine lines to pores to dark circles. “The Shape Tape technology makes it so incredible 43% of each tube is made up of smoothing ingredients,” Kelly says. The brand is known for products that go viral, like their best-selling Shape Tape Concealer, the number one concealer in the US for years running. Given Tarte’s track record, there’s a good chance the Tartelette Tubing Mascara will sell out fast. Tarte Shape Tape Concealer Courtesy of Tarte
0 kommentar(er)
